It was announced this morning that French Luxury Brand conglomerate PPR (Gucci, YSL, Balenciaga, Alexander McQueen) has just completed a friendly takeover of Volcom to the tune of about $600 million. This is interesting news as the Luxury company buys it's first lifestyle brand (unless you consider Puma lifestyle) which caters to the masses.
With so many clients on the Volcom roster it will be interesting to see if the affects are good or bad. Hope the boys won't have to wear berets and fur coats now...
To be continued...
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Monday, May 2, 2011
The Frogs buy the Stone - PPR Takes Over Volcom
Welcome to the Fam - Chad Kerley
Stoked to announce my company is going deeper into BMX. In addition to Kelly Bolton we just added 17 year old mega ripper Chad Kerley to the roster. I first noticed him on Fox Fuel's "Camp Woodward" TV show and you could tell he was head and shoulders above the rest. Just a junior in high school (and an A student) Chad already rides pro for Premium Bikes. Backed by Nike 6.0, Kerley is fresh off a best trick win at Simpel Sessions...one of the biggest international showcases for pro BMXers.
Yeah Chad!
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